Today's Article - Cap'n Crunch

This article is for quizzes on Thursday February 9th...

Cap'n Crunch is a product line of corn and oat breakfast cereals introduced in 1963 and manufactured by Quaker Oats Company, a division of PepsiCo since 2001.
Pamela Low, a flavorist at Arthur D. Little and 1951 graduate of the University of New Hampshire with a microbiology degree, developed the original Cap'n Crunch flavor in 1963—recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire. Before developing the flavor, the cereal already had a marketing plan, and once having arrived at the flavor coating for Cap'n Crunch, Low described it as giving the cereal a quality she called "want-more-ishness". After her death in 2007, the Boston Globe called Low "the mother of Cap'n Crunch." At Arthur D. Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars.

The product line is heralded by a cartoon mascot named Cap'n Crunch. The mascot is depicted as a late 18th-century naval captain, an older man with white eyebrows and a white moustache, who wears a Revolutionary-style naval uniform: a bicorne hat emblazoned with a "C" and a gold-epauletted blue coat with gold bands on the sleeves. While typically an American naval captain wears four bars on his sleeves, the mascot has been variously depicted over the years wearing only one bar (commodore), two bars (lieutenant) or three bars (commander).

According to a humorous 2013 Wall Street Journal article, the mascot, whose full name is Horatio Magellan Crunch, captains a ship called the Guppy, and was born "on Crunch Island in the Sea of Milk – a magical place with talking trees, crazy creatures and a whole mountain (Mt. Crunchmore) made out of Cap’n Crunch cereal." The article refers to the Captain's bicorne as a "Napoleon-style" hat, and claims that this has led to speculation that he may be French.


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